Kinda. started as a uni assignment. A brief to develop a creative and entrepreneurial concept, and an idea that refused to stay on paper.

Nobody tells you what it really looks like to build something from the ground up.

Four hours of sleep. A tricky six year old. Assignments, emails, composting, grief, and the most extraordinary people I have ever met.

This is what building Kinda. actually looks like from the inside.

Sustainability can feel like an all-or-nothing thing. Either you've got it figured out, or you're failing. That pressure is exhausting. And it's not working.